about

We don’t try to say fancy things. We just keep it really simple.
Let us simplify insurance for you.

Real Advice. Real People.

Helping Kiwis Protect What Matters

We’re Coverfy — a Māori-owned insurance and KiwiSaver service built for real people.

We make it easier for families and working Kiwis to protect their whānau, their income, and their future — with advice that’s clear, friendly, and actually useful.

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Why We Started

Made for Our People, by Our People

We started Coverfy after seeing too many whānau miss out on the support they deserved — not because they didn’t care, but because no one explained things in a way that made sense.

We knew there had to be a better way.
So we created one.

Coverfy exists to make insurance and KiwiSaver simpler, fairer, and more accessible for everyone — especially Māori and Pasifika families who’ve too often been overlooked by big insurance player

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Who It’s For

Supporting Everyday Kiwis

We work with working parents, self-employed tradies, solo mums, contractors, and anyone who wants to protect what they’ve worked hard for.

Whether you’re just getting started or overdue for a review — we’re here to help you get sorted, without the stress.

98%

satisfied clients

250

expert advisers

143+

active Quotes

29+

Testimonials

What Sets Us Apart

Advice with Heart (and No Hassles)

Rooted in Real Values

Māori-owned and driven by care, integrity, and community.

No Pressure, Ever

We guide — you decide. No pushy sales, just honest advice.

Made for Busy Lives

Simple, online-first processes that fit around you — not the other way around.

Who We Are

Meet Rob & Luke

Coverfy was founded by Rob and Luke — two proud Māori men on a mission to serve their communities through better financial education and access to protection.

With over 14 years of experience between them, they bring not just insurance expertise, but a real understanding of what everyday whānau face when it comes to making financial decisions.

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What Our Clients Say

Real Feedback. Real Trust.

We’re proud to be backed by the voices of everyday Kiwis we’ve helped.
Here’s what a few of them had to say:

“Having paid down my mortgage almost entirely. I’ve been wanting to reduce my cover for a long time. Rob approached me at exactly the right time. We reduced areas that needed reducing and adjusted it based on my new outgoings. I really appreciate the adjusted cover. Thanks Rob, thanks Coverfy!”

David K

Auckland

“My husband and I recently had our first child together and it made us rethink our responsibilities in terms of how to protect our investments and leave something for our child in the event anything should happen to us.
Rob helped us with this goal; we are very happy.”

Charlotte M

Auckland

Ready to Get Sorted?

Protect What Matters — Without the Overwhelm

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